Splashlight - Splashlight Offers the Highest Standards in E-commerce Photography and Video

Splashlight amplifies the power of DALIM ES 5.5 to create the ultimate content creation system

A future of Intelligent Imagery

New York - June 29, 2020

Splashlight is one of the world’s leading content creation companies, with headquarters in New York and offices in Miami, Baltimore and Montreal. Their ability to deliver high-fashion photography and video in the high-velocity, high-volume world of e-commerce is made possible by a unique suite of technologies that extend and amplify the power of DALIM ES 5.5.

“Our clients are some of the most demanding luxury, jewelry, fashion and athletic brands on Earth”, explains Splashlight Co-Founder Benoit Lagarde. “Brands like Target, Bloomingdale’s, Under Armour, Macy’s, Victoria’s Secret, David Yurman, and The Aldo Group need us to deliver quality, variety, at the scale and speed of e-commerce – at a cost that makes sense to procurement. Without our long technology partnership with DALIM SOFTWARE, none of this would be possible.”

Indeed, the DALIM/Splashlight partnership has blossomed over a full decade. The purpose-built, battle-tested technologies have evolved to provide clients with efficient workflows and crystal-clear visibility into the entire production process. Clients gain time to efficiently plan and organize their creative assets and generate stronger images and videos on set. They can track enormous amounts of merchandise in deep detail, empower their creative process, automate content creation and create their own, personalized systems of accountability.

But efficiency is just the beginning of Splashight’s ambitions. Their system, aptly named Intelligent Imagery platform (or I²) is designed for a future defined as much by brilliant data as by gorgeous models, artful lighting, and superior styling. With that vision in mind – and deep experience creating assets every day – Splashlight has expanded its technical capabilities to include a powerful Inventory Manager and is investing in creating a soon-to-be-debuted encoding system called Genome Agent that will embed creative intelligence into every asset. Splashlight aims to deliver a complete, end-to-end solution for assets that get smarter every time they are touched along the way.

To advance toward that goal, Splashlight has upgraded from DALIM ES 4.5 to 5.5, and has migrated technical operations to the cloud.

“We are not managing hardware, but virtual servers, and headless services,” states Splashlight VP Strategic Technology Peter Gunther. “You can cluster virtual hosts to look like one data center. Because the services are virtual, they can move transparently.”

Rather than continue to operate their own data center, Splashlight made a decisive shift to the cloud. In addition, gaining dramatically improved development speed and scalability, they can now leverage a full stack of advanced tools and services on which to build, none of which would be available in an on-premises data center.

Critically, DALIM ES 5.5 lets companies use the AWS Simple Storage Service (S3) for data storage – by far the most popular standard object storage API for keeping unstructured data in the cloud. Unlike traditional file system interfaces, it provides application developers means to control data through a rich API set.

“Splashlight did a lot of customization to maximize DALIM’s APIs to build services that augment and enhance the functionality of DALIM ES for our users,” says Splashlight VP Strategic Technology Peter Gunther. “Our close partnership lets us push the capabilities of DALIM SOFTWARE to their absolute limits with complete confidence that their next version will be able to handle anything we can throw at it.”

Part of the power of the DALIM ES database is that it’s designed to store, retrieve, and manage document-oriented or semi-structured data. When you use Elasticsearch, which is included in DALIM ES, you store data in a JavaScript Object Notation (JSON) document form, which is easy for people to read—and for other machines to parse.

“Leveraging Elasticsearch has allowed us to build services for reporting that provide essential metrics to clients that were all but impossible to gather before.”

“Our vision of creating a world of Intelligent Imagery is an incredibly ambitious goal”, says Splashlight Co-Founder Benoit Lagarde, “and one that wouldn’t be possible to realize without the talent, dedication, and enthusiasm of our friends and partners at DALIM SOFTWARE. It has been a fantastic adventure so far, and we’re excited to continue building the future together.”

Subscribe to what's next at Splashlight