Upping the Game
ENGAGING CONTENT FOR DISCERNING CUSTOMERS
Differentiating your brand visually is crucial for the success of online components in your business strategy. the following case study illustrates how splashlight brings the highest standards of fashion photography into the high-velocity, high-volume world of retail and omnichannel content creation.
EVOLVING A BIG-BOX RETAILER'S E-COMMERCE STRATEGY AND DESIGN
ALIGNMENT + REFINEMENT
LIGHTING AND BACKGROUND MODIFICATIONS
- Evolved for more depth
- Changing of background color/seamless
- Editorial / stylized look & poses
- More views
MODEL POOL & CASTING
- Casting expertise
- Broadened and
elevated model pool
- Off tripod
- Elevated Styling and cropping
- Brand Expansion
- Covid production solutions
ENHANCED SHOPPING EXPERIENCE
The client wanted to implement a new eCommerce feature that would allow shoppers to see (and shop) fully styled, head to toe looks
+ Splashlight helped concept and operationalize this new feature
+ All files related to a look are seamlessly connected within the asset management system
+ The result: Allows for deeper product discovery and engagement, works efficiently within studio workflow
EDITORIAL BASED CONTENT
We continue to expand our partnership with the client, finding new ways to showcase our creative capabilities
"Our on model online content is the most beautiful imagery compared to all other mass market retailers in the world. For high volume retail Splashlight wins!"
"Splashlight has been a solid partner to us over the years. They understand the intricacies of a large operation like ours and flex to accommodate evolving needs."
"You bring us leadership, innovation and creativity. Never hesitate to push us with innovation."