Upping the Game
ENGAGING CONTENT FOR DISCERNING CUSTOMERS
DIFFERENTIATING YOUR BRAND VISUALLY IS CRUCIAL IN TODAY’S HIGH-VELOCITY, HIGH-VOLUME OMNICHANNEL MARKET. HERE’S AN OVERVIEW OF HOW ONE MAJOR RETAILER HAS DRIVEN A 41% INCREASE IN ONLINE SALES WITH SPLASHLIGHT.
ALIGNMENT + REFINEMENT
- The partnership began with aligning with and subtly elevating the client’s on figure assets
- By enriching the casting, lighting, styling, hair & makeup, the new imagery was refined yet could blend seamlessly with existing imagery.
- Building upon this partnership, the work expanded to other categories such as banners, navigation tiles, and special collections.
- As the needs of the client grew, splashlight was entrusted with additional special projects
- Our work on the special projects was so well received it led to a complete overhaul of the site’s imagery across categories.
- The work continued to grow with the nuanced background tone and the introduction of a full-length, more robustly styled view
- New item categories including men’s, young adult, and kids’ apparel broadened the casting pool and creative treatments.
- Building upon this trust and partnership, the work continue to expand to include other varieties of content like banners, direct mail, navigation tiles, and packaging
- The partnership continued and deepened.
- Splashlight’s team refreshed existing brands and developed creative for new brand categories
- New treatments included shooting off tripod, adding props, color backgrounds, specific individual lighting, and video per brand category
- During the challenging environment of the 2020 pandemic, Splashlight’s teams kept the client’s website content live and fresh
- We took the shoots outside to multiple locations
- Splashlight was able to return to the studio early utilizing robust safety protocols. We functioned with minimal on set crews while production and art directors worked remotely
AGILITY + DELIVERY
Our partnership continues to grow today. Collaborating on new projects, packaging, shoppable looks, additional video treatments and exploring entirely new ways to create content.
ENHANCED SHOPPING EXPERIENCE
The client wanted to implement a new eCommerce feature that would allow shoppers to see (and shop) fully styled, head-to-toe looks.
+ Splashlight helped concept and operationalize this new feature.
+ All files related to a look are seamlessly connected within the asset management system.
+ The result allows for deeper product discovery and engagement, and works efficiently within the studio workflow.
As this partnership continues to expand, we’re discovering new ways to showcase our creative capabilities.
"Our on model online content is the most beautiful imagery compared to all other mass market retailers in the world. For high volume retail Splashlight wins!"
"Splashlight has been a solid partner to us over the years. They understand the intricacies of a large operation like ours and flex to accommodate evolving needs."
"You bring us leadership, innovation and creativity. Never hesitate to push us with innovation."