ELEVATED CONTENT
Upping the Game
PARTNERSHIP FEATURE
ENGAGING CONTENT FOR DISCERNING CUSTOMERS
DIFFERENTIATING YOUR BRAND VISUALLY IS CRUCIAL IN TODAY’S HIGH-VELOCITY, HIGH-VOLUME OMNICHANNEL MARKET. HERE’S AN OVERVIEW OF HOW ONE MAJOR RETAILER HAS DRIVEN A 41% INCREASE IN ONLINE SALES WITH SPLASHLIGHT.
ELEVATION
CREATIVE ELEVATION
ALIGNMENT + REFINEMENT
- The partnership began with aligning with and subtly elevating the client’s on figure assets
- By enriching the casting, lighting, styling, hair & makeup, the new imagery was refined yet could blend seamlessly with existing imagery.
- Building upon this partnership, the work expanded to other categories such as banners, navigation tiles, and special collections.
- As the needs of the client grew, splashlight was entrusted with additional special projects
![](https://splashlight.com/wp-content/uploads/2023/05/1.jpg)
![](https://splashlight.com/wp-content/uploads/2023/06/SPL-2015.jpg)
CREATIVE DEVELOPMENT
- Our work on the special projects was so well received it led to a complete overhaul of the site’s imagery across categories.
- The work continued to grow with the nuanced background tone and the introduction of a full-length, more robustly styled view
- New item categories including men’s, young adult, and kids’ apparel broadened the casting pool and creative treatments.
- Building upon this trust and partnership, the work continue to expand to include other varieties of content like banners, direct mail, navigation tiles, and packaging
![](https://splashlight.com/wp-content/uploads/2023/06/SPL-2016-2.jpg)
![](https://splashlight.com/wp-content/uploads/2023/06/SPL-2017-2.jpg)
CATEGORY EXPANSION
- The partnership continued and deepened.
- Splashlight’s team refreshed existing brands and developed creative for new brand categories
- New treatments included shooting off tripod, adding props, color backgrounds, specific individual lighting, and video per brand category
![](https://splashlight.com/wp-content/uploads/2023/06/SPL-2018-2.jpg)
![](https://splashlight.com/wp-content/uploads/2023/06/SPL-2019-2.jpg)
COVID
- During the challenging environment of the 2020 pandemic, Splashlight’s teams kept the client’s website content live and fresh
- We took the shoots outside to multiple locations
- Splashlight was able to return to the studio early utilizing robust safety protocols. We functioned with minimal on set crews while production and art directors worked remotely
![](https://splashlight.com/wp-content/uploads/2023/05/SPL-2021.jpg)
![](https://splashlight.com/wp-content/uploads/2023/06/SPL-2021-2.jpg)
AGILITY + DELIVERY
Our partnership continues to grow today. Collaborating on new projects, packaging, shoppable looks, additional video treatments and exploring entirely new ways to create content.
![](https://splashlight.com/wp-content/uploads/2023/05/SPL-2022.jpg)
![](https://splashlight.com/wp-content/uploads/2023/05/SPL-2023.gif)
![](https://splashlight.com/wp-content/uploads/2019/12/select.jpg)
![](https://splashlight.com/wp-content/uploads/2019/12/original-use2.jpg)
![](https://splashlight.com/wp-content/uploads/2021/05/77786844_02_012.jpeg)
![](https://splashlight.com/wp-content/uploads/2019/02/TGT-SWIM-10-1.jpg)
![](https://splashlight.com/wp-content/uploads/2021/05/TGT-location.jpeg)
![](https://splashlight.com/wp-content/uploads/2019/12/9Curvy_180854-190623_1561322892583.jpg)
![](https://splashlight.com/wp-content/uploads/2019/12/athletic.jpg)
![](https://splashlight.com/wp-content/uploads/2019/12/kids.jpg)
![](https://splashlight.com/wp-content/uploads/2019/12/kids3.jpg)
![](https://splashlight.com/wp-content/uploads/2022/11/81165056_111.jpg)
![](https://splashlight.com/wp-content/uploads/2019/12/original-use.jpg)
![](https://splashlight.com/wp-content/uploads/2019/12/TGT-edito-1.jpg)
![](https://splashlight.com/wp-content/uploads/2021/05/TGT-swimblue-CE.jpeg)
![](https://splashlight.com/wp-content/uploads/2019/02/GUEST_506554d5-911d-42e1-958c-09780641cf17.jpeg)
![](https://splashlight.com/wp-content/uploads/2019/12/wildfable2.jpg)
![](https://splashlight.com/wp-content/uploads/2022/11/C-001945-01-044_RTW_SeptWk1_Womens_FallOutfitting_Dresses_Look2-_018.jpg)
![](https://splashlight.com/wp-content/uploads/2019/12/select2.jpg)
![](https://splashlight.com/wp-content/uploads/2019/12/select-2.jpg)
![](https://splashlight.com/wp-content/uploads/2021/05/54675223_014.jpeg)
![](https://splashlight.com/wp-content/uploads/2021/05/78436864_025.jpeg)
![](https://splashlight.com/wp-content/uploads/2021/05/77554592_02_011.jpeg)
![](https://splashlight.com/wp-content/uploads/2021/05/77374907_019.jpeg)
![](https://splashlight.com/wp-content/uploads/2021/05/Leather_M188441-190820_1566333956417.jpeg)
![](https://splashlight.com/wp-content/uploads/2022/11/C-001945-01-044_YA_SeptWk1_Fall_Outfits_Trend_Look2_306.jpg)
![](https://splashlight.com/wp-content/uploads/2019/12/shop-look.png)
ENHANCED SHOPPING EXPERIENCE
THE CHALLENGE:
The client wanted to implement a new eCommerce feature that would allow shoppers to see (and shop) fully styled, head-to-toe looks.
THE SOLUTION:
+ Splashlight helped concept and operationalize this new feature.
+ All files related to a look are seamlessly connected within the asset management system.
+ The result allows for deeper product discovery and engagement, and works efficiently within the studio workflow.
![](https://splashlight.com/wp-content/uploads/2023/06/unnamed-2.jpg)
BEYOND PRODUCT
PHOTOGRAPHY
EDITORIAL-BASED CONTENT
As this partnership continues to expand, we’re discovering new ways to showcase our creative capabilities.
![](https://splashlight.com/wp-content/uploads/2023/06/unnamed-3.jpg)
![](https://splashlight.com/wp-content/uploads/2023/06/SPL-Edito-1b.jpg)
![](https://splashlight.com/wp-content/uploads/2023/06/SPL-TGT-slider.jpg)
"Our on model online content is the most beautiful imagery compared to all other mass market retailers in the world. For high volume retail Splashlight wins!"
"Splashlight has been a solid partner to us over the years. They understand the intricacies of a large operation like ours and flex to accommodate evolving needs."
"You bring us leadership, innovation and creativity. Never hesitate to push us with innovation."