Splashlight, the leading visual content (photography and video) creation company for e-commerce and social media, today announced that Robyn Dutra has been appointed Vice President of Creative. As VP of Creative, Dutra will be responsible for leading Splashlight’s creative department.

“Robyn’s extensive experience not only as a creative director at renowned agencies, but as a storyteller and strategic thinker, will bring a fresh perspective to Splashlight as we continue to lead the industry in e-commerce photography. Robyn’s experience will be instrumental in pursuing the creative sophistication that our clients need to scale high quality and aspirational visual content,” said Benoit Lagarde, Co-Founder of Splashlight.

Dutra brings more than 15 years of advertising, branding and editorial experience in beauty and fashion, leading teams at agencies including J. Walter Thompson (Singapore), Ogilvy & Mather, beauty@gotham (McCann) and more. Her proven track record of directing integrated global campaigns has reignited some of the world’s most recognized brands including Olay, Tommy Hilfiger and Maybelline. Most recently, Dutra was the Global Creative Director at Saatchi & Saatchi, where she directed and managed creative teams from New York to London to Shanghai. Dutra is also an avid supporter and mentor to young women in advertising. She is a founding member of Never The Less NYC, a political action group for women in advertising, as well as an active member of the mentor program SheSays NYC. Dutra has served as an adjunct professor, teaching media and women’s studies at Hunter College and NYU. She is also a widely published writer on fashion, style and culture.

“I’m thrilled to join Splashlight, as a forward-thinking company that is committed to and invests in technology and innovation. The caliber of talent across every department is setting the bar for e-commerce photography, along with the creative industry as a whole. As an integral part of Splashlight’s leadership team, I’m excited to help move the company forward and shape its vision,” says Dutra.

About Splashlight
Splashlight is a leading visual content creation company with a unique combination of methodologies, creative services and turnkey technologies geared towards e-commerce and social media. Having worked with over 350 retailers, luxury, jewelry, athletic brands and fashion houses, Splashlight is the premier photo and video creation partner for clients such as Target, Bloomingdale’s, Macy’s, Victoria’s Secret, David Yurman and The Aldo Group. Splashlight is headquartered in New York with offices in Miami, Columbus, Baltimore¬†and Montreal. For more information, visit splashlight.com.